Grit & Pearl is an independent agency, agile enough to support the startup environment while strong enough to develop ...

In a world of multi-hyphenate artists, being talented isn't enough. You have to be distinct! Learn how to bridge the gap ...

When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

Creator commerce, automation and real-time data are transforming influencer marketing into a scalable performance channel.

Amazon is boosting its brand ties in original TV shows and films, tapping Lauren Anderson to manage collaborations with brands.

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Michael Goesele our VP of Brand Creative has over 20 years of award-winning design and creative direction experience guiding the inspiration and practices that transform a brand's creative strategy ...

Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading malware. The problem grows during periods ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

I’m passionate about the Corridor. Not just the Cedar Rapids/Iowa City region, but the Corridor brand. I co-founded the Corridor Business Journal in North Liberty in 2004 and had the privilege of ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

"Celebrity creative directors" are a growing trend in corporate Hollywood. Feb. 18, 2013 — -- intro:Celebrity product endorsements are a staple of advertising, bestowing titles like "spokesperson ...