Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

The brand management crew - including leader Authentic Brands Group, WHP Global, Marquee Brands and Bluestar Alliance - have ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

If someone asks you to stop by and see them at the Marriott in town, chances are you’ll need them to be a lot more specific if you have any hopes of connecting. The chain likely operates several ...

DO: go through a branding exercise where you define your brand's values, pillars, and promises, along with useful things like taglines, consumer value propositions, and the like. This will help you be ...

Building a brand is an often unsung but equally essential aspect of marketing. It is commonly understated due to the intangible quality of a majority of its elements. This article focuses on why ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...

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