This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DraftKings is strengthening its foothold in sports ...

The sportbook has launched a federally regulated "prediction market" product that gets around the state ban on sports betting ...

The NBA, WNBA, and MLB all returned to play in the last two weeks. And if you’ve watched any of the games live, you’ve surely noticed: DraftKings and FanDuel ads are back on television in full-force.

You’ve got to know when to hold ‘em. Know when to fold ‘em. Know when to walk away. And if you’re the two golfers in the latest DraftKings ad, you’ve got to know when to run. Among the scenes in the ...

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

Democratic presidential nominee Kamala Harris’ campaign is set to air new ads on fantasy sports, sports betting and sports news sites, marking a major push before the November election, USA TODAY ...

DraftKings' stock has over tripled year-to-date after posting incredible revenue growth in 2022 and 2023. DraftKings' ability to take market share from competitors while simultaneously increasing hold ...

DraftKings and NBCUniversal (NBCU) announced a multiyear advertising deal granting the sports betting platform exclusive integrations and digital sponsorships across NBCU’s top-tier sports properties, ...