Mango is just one fashion brand that's controversially fallen head over stillettos for artificial intelligence -- announcing they'll be using the tech regularly, going forward. Mango Meet the faces of ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the ...

Modeling in 2024 is about so much more than wearing clothes. Today, models are coupling activism, art, and business in ways that the ones before them never had the opportunity to. While there are ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

Dutch startup Lalaland, a pioneer of AI-generated fashion models, has been snapped up by software firm Browzwear for an undisclosed sum. Based at TNW City in Amsterdam, Lalaland quickly made waves — ...

Fast fashion has revolutionized the apparel industry, making trendy clothing more affordable and accessible than ever. However, this business model comes at an enormous cost. According to the Ellen ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...