From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Dove adopted a different approach to make a splash around the hotly anticipated 50th anniversary special for “SNL,” which was watched by nearly 15 million viewers across Peacock and NBC. The marketer, ...

Bud Light is back in the game. The controversial beer brand launched a teaser Thursday for what is promised to be a humorous Super Bowl commercial, marking a return to basics after a months-long ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

Forbes contributors publish independent expert analyses and insights. The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more ...

Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...