Virtual reality is growing in popularity as the technology moves beyond gaming into entertainment, streaming, and immersive ...

Spatial tech, LED screens, dome projections and newfangled headsets have opened once unimaginable storytelling realms As consumers respond, Hollywood must embrace the idea that the old ways of ...

Hundreds of VR experiences have launched across the country, allowing visitors to go back in time, visit faraway places, or ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

As our modes of communication and entertainment evolve and achieve new heights, higher degrees of immersion and interactivity must be accessible to a broader audience, regardless of their device ...

HTC has declared its Viverse platform will be the YouTube for VR content, but while it doesn't support the Apple Vision Pro at the moment, users could one day turn to Viverse Worlds for new immersive ...

Virtuix announced it’s releasing an immersive tourism app for its Omni One VR treadmill system that lets you walk through some of the world’s most iconic destinations. Coming to the company’s Omni One ...

Android XR is Google's operating system for VR headsets and smart glasses with Gemini AI, developer tools, and support for ...

Apple Vision Pro may represent the latest in technological innovations from Apple, but it also acts as an excellent time machine for exploring VR and 3D content spanning back decades. Here are the ...

Hal Truax, Vice President at PCD Audio & Video, shares insights on emerging trends, best practices for creating high-quality content that engages audiences, and choosing the best tools for production.

I know I sounded pretty excited when I talked about Valve's Steam Frame headset for VR gaming recently. But let's be honest, that and every other headset are about as subtle as a foghorn in a library.