In recent weeks, signs in smoke shops and convenience stores across Colorado have shown dramatic price cuts for JUUL products. One vape shop in Boulder advertised a JUUL starter kit, with pods and ...

Slippery Rock and McKeesport Area school districts have filed lawsuits against the makers of Juul vape products, alleging their marketing tactics have created an epidemic of harmful e-cigarette use ...

Many things stand in the way of successfully pulling off an Ocean’s 11-style caper, among which picking an appropriate target and having an exit strategy are paramount. Climbing info a Lyft after ...

Colorful nicotine-filled pods, pictured on the right, are inserted into the Juul e-cigarette, which educators say looks deceptively like a flash drive, making it harder to identify. (Courtesy of Juul ...

The campaign is part of a long, successful history of fear-based campaigns that have effectively “denormalized” smoking. But, in the case of Juul, is it a new public health threat? Or is it a ...

After creating a profile, Gonnerman said she had to supply a photo of her driver's license in order to purchase the JUUL kit, which arrived in a box that was void of any shipping information that ...

SAN FRANCISCO — The leaders of a small startup, PAX Labs, gathered at a board meeting in early 2015 to review the marketing strategy for its sleek new electronic cigarette, called Juul. They watched ...

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While it targeted all e-cigarette vaping, the campaign makes a powerful visual reference to Juul, a device that can be recharged in a computer USB drive and has been reported to be gaining popularity ...