NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

The Glycolic + Gloss collection is formulated to deliver high shine and gloss to strands. High Shine Leave-In Serum: Formulated with 4% Glycolic Acid Complex, this serum gives hair a high shine and ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. I gave the whole range a test on my dark brown hair, which had been ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

The L'Oréal Paris Elvive Dream Lengths Hair Mask delivers softer, shinier hair that’s less prone to breakage with just a few uses. The $14 mask is on par with more expensive, professional treatments, ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...