LA CROSSE (WKBT) -- Wisconsin's Department of Tourism announced Tuesday that the state's tourism industry reached a new high in 2024. In 2024, tourism generated a historic $25.8 billion in total ...

LA CROSSE, Wis. (WEAU) - Wisconsin’s Department of Tourism says in 2023, La Crosse County broke personal records with $307 million in direct visitor spending. The county also reached just over $500 ...

La Crosse County was ninth state-wide in direct tourism spending in 2023, according to the report. The top tourism county in Wisconsin is Milwaukee with $2.3 billion in direct spending, followed by ...

Approximately 1,000 members of Wisconsin’s tourism industry will convene at the La Crosse Center for the annual Wisconsin Governor’s Conference on Tourism, March 15-17. Gov. Scott Walker, along with ...

A popular upcoming festival in La Crosse receives a grant from the Wisconsin Department of Tourism Wednesday. Explore La Crosse accepted the $5,250 Joint Effort Marketing grant to help fund the sixth ...

Tucked into the scenic Mississippi River Valley and surrounded by the towering bluffs of the Driftless Region, La Crosse, WI ...

In a pit stop break on his way to the La Crosse Amtrak station from the Green Bay Packers Hall of Fame, Gov. Tony Evers visited The Sweet Shop on the North Side of La Crosse to advocate for National ...