Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an “inner circle” core of family, friends, colleagues, and most ...

Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Kathleen Bowden is the CEO of CXO Communication, a brand strategy and communication firm that partners with C-suite leaders. Your executive team has been working for months on a strategy to transform ...

B2B is famous for sticking doggedly to established marketing messages hewn from the rock of intransigence in the land that time forgot. But that’s no longer an acceptable position. And it’s no longer ...

Since last January, a rolling boil of political action and rhetoric has profoundly affected nonprofits’ communications efforts. Philanthropies and their grantees have been in firefighting mode, facing ...

Please provide your email address to receive an email when new articles are posted on . Messaging strategies led to higher support for breast cancer screening cessation. Messages from multiple vs. one ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Mayor Eric Adams is eager to communicate directly with New Yorkers about all that the administration is accomplishing, without the pesky interference of the press. Now leading that strategy is a man ...

New polling shows the GOP what messaging strategies have resonated most with voters, giving the party a pathway ahead of the 2026 and 2028 elections. GOP Pollster Chris Wilson, the CEO of Eyes Over, ...

The government shutdown is poised to enter a third week, and Democrats still appear to be struggling in the search for a cohesive messaging strategy. Senate Minority Leader Chuck Schumer, D-N.Y., ...

On tariffs, Wilson advises that GOP messaging should be “framed as part of a broader strategy to rebuild American industry, not as an end in themselves,” noting those messages land well with voters.