It is not surprising that we tend to like people who are similar to us, and there is a large body of research that confirms this. But the reasons why we like people who are like us can be complex.

Researchers have found that how similar you are to your partner can affect your happiness – but it’s complicated. Among many monogamous species, from cockatiels to cichlid fish, studies have revealed ...

Compliance is a behavior performed only because it is requested. Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful ...

People have long believed that couples who have a lot in common are more satisfied and stay together longer. But a new review of nearly 340 studies finds that this popular idea may not be as strong as ...

Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands ...

A discussion of how courts compare works for purposes of evaluating copyright infringement claims, including how they weigh similarities and dissimilarities for specific categories of expressive works ...