A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

Speak to free-to-play detractors, and many will argue that the model reduces games to mere Skinner Boxes, with titles designed to trick players into parting with their cash after being treated to ...

Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views. Or, if you'd prefer ...

Well this is unusual. Behold the Magic Flute of Rat Mind Control, and as a project it is all about altering the response to the instrument, rather than being about hacking the musical instrument ...

Harvard Psychologist Burrhus F. Skinner has taught pigeons to play pingpong, invented teaching machines for people. But for sheer practicality, nothing he has yet devised beats his “Skinner baby ...