We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will ...

Over the past few years, SEO has become one of the most talked-about components of digital marketing, yet I’ve found that the mass market still lacks understanding on how search engine optimization ...

Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. Behind every search, however, is an intent – a ...

Have you ever used a few words to search for something on Google and received exactly what you were looking for at the top of the results? While it may feel like Google can magically read your mind, ...

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant. Keyword mapping is the hidden art of ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

Earlier this week, Frédéric Dubut, the PM of overall Bing's core search team, said that 2020 will be the year where keyword research becomes obsolete, you can read exactly what he said there. Well, I ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...