Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...

Instagram CEO Adam Mosseri warns that AI’s rise will make spotting real content tough, pushing audiences to value creators ...

A detailed breakdown of the marketing playbook behind micro-dramas, explaining how platforms capture attention, drive app ...

A Moneycontrol report said Karnataka Milk Federation, which owns the Nandini brand, has floated a tender to appoint an agency to facilitate the association.

TikTok has quietly evolved into a major shopping platform in the US, as TikTok Shop scales fast, onboards big brands and ...

The Coca-Cola Company appoints Narayanan S. as Senior Director - eCommerce. A 13-year veteran, he previously led On-Premise ...

Governments globally are tightening laws following reports of Grok generating non-consensual explicit images of minors.

Instamart saw grapes spike 15x, iPhones, gold coins, snacks, and party essentials surge as Indians went all out for New ...

The campaign uses social media, influencers, on-ground activations and a brand tie-up, built around the film’s themes of love ...

The vertical will focus on developing long- and short-format content, digital-first narratives and regional stories built for ...

Blinkit and Zepto capitalised on the viral 12-grape New Year’s Eve trend with specially curated boxes for instant delivery.

North and West India lead India’s coffee surge, driven by youth, premium tastes, and evolving habits, reshaping the nation’s ...